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Market leader launches initiative for property buyers

As far back as one can recall, prop­er­ty bro­kers have always been appoint­ed by and rep­re­sent­ed the sell­er.

But the launch of mar­ket leader Just Property’s new ini­tia­tive, Buy­ers Man­date is set to change that and even out the dis­tri­b­u­tion of rep­re­sen­ta­tion in prop­er­ty deals.

Prop­er­ty agents in South Africa tend to focus on sell­ing prop­er­ties that have been list­ed with their agen­cies.

Buy­ers tend to do their own research, con­tact­ing var­i­ous sell­ers’ agents about the hous­es they like.

A good agent will do their best to nego­ti­ate a mutu­al­ly ben­e­fi­cial agree­ment, but even with the best will in the world their first loy­al­ty has to be the sell­er who is their client and has list­ed a prop­er­ty with their agency.

The sell­er gets the lion’s share of the sup­port while the poor buy­er is left with no-one to fight his (or her) cor­ner.

This puts buy­ers at risk, espe­cial­ly if they are inex­pe­ri­enced and mak­ing their first or sec­ond pur­chase.

To meet the needs of a fast-evolv­ing mar­ket­place, Just Prop­er­ty has just launched their Buy­ers Man­date, which seeks to empow­er buy­ers and lev­el the prop­er­ty play­ing fields.

By sign­ing a Buyer’s Man­date, the buy­er gets a ded­i­cat­ed prop­er­ty pro­fes­sion­al, with a wealth of expe­ri­ence and con­tacts, to guide them first through the search for their dream home and then through the nego­ti­at­ing process.

“As a nation­al fran­chise group that ser­vices mul­ti­ple cus­tomer bases from ten­ants and land­lords to sell­ers and buy­ers, we’re always look­ing for new ways to add val­ue to and enhance our clients’ expe­ri­ence with prop­er­ty,” says Paul Stevens, CEO of Just Prop­er­ty

“Buy­ers are just as per­ti­nent to a prop­er­ty trans­ac­tion as sell­ers, so why not give them the option to be rep­re­sent­ed by an inde­pen­dent expert: some­one to unmask the hid­den pit­falls of prop­er­ty-buy­ing, a per­son sole­ly focused on pro­tect­ing their rights and inter­ests,” asks Stevens.

“With our large foot­print across South Africa, we believe this offer­ing is anoth­er way we can ful­fil a grow­ing cus­tomer need,” says Stevens.

Stevens says mak­ing the most sig­nif­i­cant invest­ment of your life doesn’t have to be such a stress­ful process. Inex­pe­ri­enced buy­ers should not have to feel they’re mak­ing this huge­ly impor­tant deci­sion on their own and with­out guid­ance.

They should be doing it in col­lab­o­ra­tion with some­one knowl­edge­able and trust­wor­thy, who is look­ing out for their best inter­ests,” Stevens explains. “Just Prop­er­ty has always been pas­sion­ate about edu­cat­ing our prop­er­ty part­ners about how prop­er­ty can be used as a wealth cre­ation tool — the Buy­ers Man­date is yet anoth­er tool that will enable us to do this.”

So what does the Just Prop­er­ty Buy­ers Man­date achieve? Sign­ing such an agree­ment solid­i­fies the rela­tion­ship between the buy­er and agent. With a clear­ly defined role, the man­dat­ed agent will use their under­stand­ing of how the indus­try oper­ates to go all out to ensure their buy­ers make savvy prop­er­ty choic­es that are informed by the exclu­sive infor­ma­tion avail­able to expe­ri­enced prop­er­ty pro­fes­sion­als.

The process starts with a pri­vate con­sul­ta­tion where you explain exact­ly what you are look­ing for – the type of prop­er­ty, size, area etc. Your agent then uses the pow­er­ful search tech­nol­o­gy to explore not only Just Property’s wide net­work for avail­able match­es but the list­ings of oth­er agen­cies and pri­vate sell­ers.

Shar­ing such infor­ma­tion, which is dif­fi­cult to source, con­sol­i­date or under­stand, with trans­paren­cy and integri­ty builds trust, and of course, work­ing with some­one who has been through the process many times takes a great deal of the stress out of it.

Once a tar­get list has been estab­lished, your man­dat­ed agent sets up appoint­ments and vis­its the prop­er­ties with you, ask­ing all the ques­tions it might not occur to you to raise, check­ing for faults you may not even con­sid­er look­ing for.

Your agent can also pre-qual­i­fy you, which can open doors that might not oth­er­wise be open to you.

Once you’ve decid­ed on the prop­er­ty you wish to make an offer on, you have your agent’s sound nego­ti­at­ing tools at your dis­pos­al.

When a price is agreed on, your agent can nego­ti­ate and com­mu­ni­cate with the list­ing agent to close the deal, ensur­ing that your rights are nev­er in ques­tion and that you get the best pos­si­ble out­come.

Through­out the process your agent will fol­low up and fol­low through and at the end of day, as you move into your new prop­er­ty, you do so secure in the knowl­edge that you’ve made a sound invest­ment and have forged a con­tin­u­ing part­ner­ship that you can call on when next you are ready to sell or start the hunt for your next acqui­si­tion.

“It’s a mine­field out there and we aim to sim­pli­fy it,” explains Stevens, “but we get some­thing very impor­tant out of this too. That first prop­er­ty pur­chase will be fol­lowed by a sec­ond – if the ini­tial expe­ri­ence was a good one then a good rela­tion­ship exists, and the buy­er is like­ly to return to our agency the next time they’re in the mar­ket. We’re very aware of the need to edu­cate and effect change: the real estate mar­ket is fraught with frus­tra­tions and ten­sions, many of which are caused by a sparce infor­ma­tion, lack of knowl­edge and poor com­mu­ni­ca­tion. We are deter­mined to change that per­cep­tion, one con­ver­sa­tion at a time.”

The Buy­ers Man­date is a nation­wide ini­tia­tive, and all Just Prop­er­ty offices have access to this tool.

“The ser­vice offer­ing is avail­able to any seri­ous buy­er look­ing to pur­chase – just speak to any of our Just Prop­er­ty Pro­fes­sion­als or email ownahome@just.property for more infor­ma­tion,” con­cludes Stevens.

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