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The introduction of new, value-for-money vehicles such as Rush can only bode well for the stagnating local economy. Pic supplied

Amid tough economic times, Toyota outperforms July sales target

Toyota sales have, for the first time this year, surpassed the 12 000 thresholds in July to record 77 099 units year-to-date.

This places the Toyota marque in the driver’s seat in terms of local vehicle sales.

The total of 12 840 units sold last month comes against a backdrop of a smothered market when fuel prices touched record highs early July.

Senior Vice President of Sales and Marketing at Toyota South Africa Motors Calvyn Hamman said selling over 12 000 units in hard-hitting economic times is an accomplishment on its own

“We are happy with the July sales, and this is once again because of a merged effort by Toyota, Lexus, and Hino dealers, Toyota South Africa staff, brand ambassadors and customers.

While selling well over 12 000 units is a feat on its own, we achieved this in tough economic times is a testament to how resilient the South African market is, said Hamman,

Passenger sales have also shot up to 7 348, a notable increase of 1 455 units compared to the month of June tailing at 5 893 cars sold to customers.

A strong SUV sales led by Fortuner sold 1 006 units, followed by RAV4 with 949 and the new entrant Rush tailing with 494 cars contributed to the Passenger category.

Toyota luxury SUVs Land Cruiser 200 and Prado recorded sales of 85 and 84, while niche SUVs Lexus NX (25), RX sold 10 and LX with 16 units also continued to fare well.

Traditional low-riders including Corolla Quest recorded 1 405 sales, Yaris sold 974 and customers buying 830 Etios brands –also risked huge claims to put Toyota above in passenger sales in July.

However, it was the Hilux in the Light Commercial Vehicle (LCV) segment that found more homes than any other nameplate in South Africa last month.

With 3 373 units sold, Hilux contributed more than half the size of Toyota sales in the LCV segment.

Also showing was Quantum with 1 460 units and Land Cruiser PickUp with 238 units.

Hilux is by far SA’s best-selling nameplate year-to-date, having collected 23 215 units while its nearest competitor is some 5 637 units adrift.

From the truck front, the Hino 300 Series had yet another strong performance in the Medium Commercial (MCV) segment with a share of 24.7%, while the Hino 500 Series ended the month with an 18.6% share of the Heavy Commercial Vehicles.

“With a total market share of 26.8% in July, we are proud of our Dealer Network and can only encourage them to continue creating customer smiles and never to be complacent. We would also like to express a big thank you to fleet owners and car rental companies for their continued support and loyalty.

The introduction of new, value-for-money vehicles such as Rush can only bode well for the stagnating local economy – we are happy that the market seems to be embracing it as it sold close to 500 units in the month of its debut, ” added Hamman.


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