Mazda automobile has premiered the all-new Mazda3 at the 2018 Los Angeles Auto Show, saying it will roll the fully redesigned model out to global markets in early 2019.
The carmaker’s Representative Director, President and Chief Executive Officer, Akira Marumoto said the Southern Africa market can expect the new model in the second half of 2019.
“The all-new Mazda3 we unveil begins a new era for Mazda. The next generation of Mazda cars will enhance the value of the car-ownership experience. Though these products, we will further raise Mazda’s brand value and work towards our goal of building ever stronger bonds with customers all over the world, “said Marumoto.
He said the all-new Mazda3 adopts a matured Kodo design language that embodies the essence of Japanese aesthetics.
“While the overall design presents a simple, single form, subtle undulations bring the styling to life through shifting light and reflections that glide over the body surface.
The results is a richer and more powerful expression of vitality than that seen in previous Kodo models,” said Marumoto.
Despite sharing the Mazda3 name, Marumoto said the hatchback and sedan models have distinct personalities – the design of the hatchback is dynamic, that of the sedan is elegant.
The all-new Mazda3 adopts Mazda’s new SKYACTIV-Vehicle Architecture, designed to enable people to make the most of their natural sense of balance.
The Powertrain lineup comprises the latest SKYACTIV-X, SKYACTIV-G and SKYACTIV-D engines, each of which provides the smooth, responsive throttle control in any driving situation.
Based on its key philosophy of designing the car around the human being, Mazda has enhanced the car’s fundamental driving attributes such that speeding up, turning and braking all feel natural.
Marumoto said Mazda3 is a global strategic model that has driven the company’s growth from both a brand and business perspective.
“It has delivered Mazda’s renowned driving pleasure to customers all over the world and been a mainstay of global production at key plants,” added Marumoto.
The 2018 Los Angeles Auto Show will be open to the public from November 30 to December 9. Press days are November 28-29.