Shaylene Morris of BI PAREL is the winner of the 2019 MINI Scouting Menswear competition.
Morris (26) is a business person and graduate from the University of Johannesburg whose BI PAREL name draws motivation from Japanese road culture.
“I was not anticipating this,” said a passionate Morris following the announcement on Friday, April 5 by occasion coordinators, MINI South Africa, GQ Magazine and South African Fashion Week (SAFW).
“I’m just so happy that the hard work and long hours are paying off. Thanks to all who played a role in this win,” added Morris.
As a major aspect of her prize, Morris will grandstand her collections at the A/W20 edition of SAFW in October 2019.
Morris got R50 000 in real money to help the further improvement of her style business and appreciate media presentation in GQ Magazine South Africa.
BI PAREL in 2017, is a unisex road couture brand that enables Morris to make an outlet for her enthusiasm while making pieces that are one of a kind and fascinating.
“BI PAREL aim of standing out is a maxim need that rings true for MINI,” says Thilosh Moodally, Head of MINI South Africa.
We take motivation from the brand and praise the individuals who are pushing limits and grasping difficulties,” said Moodally.
Irritably said BI PAREL further includes MINI’s Fashion Reimagined beliefs.
Presently in its second year of joining forces with SAFW, the MINI Scouting Menswear Competition is engaging capable youthful menswear designers in accordance with the worldwide MINI Fashion system.
Moodally said the brand open itself to new thoughts and zones of business.
This year, qualifying designers needed to have completed a fashion design qualification or displayed a minimum of five years in designing experience.
Designers should express a desire to change from creating innovative to a reasonable business with the potential for commercial growth.