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BI PAREL crowned the winner of 2019 MINI Scouting Menswear

Last updated on April 9, 2019

Shay­lene Mor­ris of BI PAREL is the win­ner of the 2019 MINI Scout­ing Menswear com­pe­ti­tion.

Mor­ris (26) is a busi­ness per­son and grad­u­ate from the Uni­ver­si­ty of Johan­nes­burg whose BI PAREL name draws moti­va­tion from Japan­ese road cul­ture.

“I was not antic­i­pat­ing this,” said a pas­sion­ate Mor­ris fol­low­ing the announce­ment on Fri­day, April 5 by occa­sion coor­di­na­tors, MINI South Africa, GQ Mag­a­zine and South African Fash­ion Week (SAFW).

“I’m just so hap­py that the hard work and long hours are pay­ing off. Thanks to all who played a role in this win,” added Mor­ris.

As a major aspect of her prize, Mor­ris will grand­stand her col­lec­tions at the A/W20 edi­tion of SAFW in Octo­ber 2019.

Mor­ris got R50 000 in real mon­ey to help the fur­ther improve­ment of her style busi­ness and appre­ci­ate media pre­sen­ta­tion in GQ Mag­a­zine South Africa.

BI PAREL in 2017, is a uni­sex road cou­ture brand that enables Mor­ris to make an out­let for her enthu­si­asm while mak­ing pieces that are one of a kind and fas­ci­nat­ing.

BI PAREL aim of stand­ing out is a max­im need that rings true for MINI,” says Thilosh Moodal­ly, Head of MINI South Africa.

We take moti­va­tion from the brand and praise the indi­vid­u­als who are push­ing lim­its and grasp­ing dif­fi­cul­ties,” said Moodal­ly.

Irri­ta­bly said BI PAREL fur­ther includes MINI’s Fash­ion Reimag­ined beliefs.

Present­ly in its sec­ond year of join­ing forces with SAFW, the MINI Scout­ing Menswear Com­pe­ti­tion is engag­ing capa­ble youth­ful menswear design­ers in accor­dance with the world­wide MINI Fash­ion sys­tem.

Moodal­ly said the brand open itself to new thoughts and zones of busi­ness.

This year, qual­i­fy­ing design­ers need­ed to have com­plet­ed a fash­ion design qual­i­fi­ca­tion or dis­played a min­i­mum of five years in design­ing expe­ri­ence.

Design­ers should express a desire to change from cre­at­ing inno­v­a­tive to a rea­son­able busi­ness with the poten­tial for com­mer­cial growth.

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