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Toyota SUV stays steady and top picks

Despite tough eco­nom­ic times and a drop in new pas­sen­ger car sales in May, Toy­ota For­tuner and RAV4 are the best-sell­ers in the large and medi­um SUV seg­ments.

Toy­ota South Africa Motors (TSAM) Sales and Mar­ket­ing Senior Vice Pres­i­dent, Calvyn Ham­man said the two mod­els have sold 1 319 and 708 units.

Ham­man val­ues Hilux as the brand’s top sell­er with 3 187 units, say­ing SUVs reigned supreme for Toy­ota with 2 620 SUV sales logged for the month.

He said For­tuner and RAV4 mod­els account­ed for the bulk of Toy­ota SUV sales.

They ranked as the best-sell­ers in the large- and medi­um-SUV seg­ments, with 1 319 and 708 units retailed for the two mod­els.

The Group has reg­is­tered 9 772 unit sales claim­ing a mar­ket share of 24.1percent for May.

In the lead is Hilux which sold 3 187 units fol­lowed by For­tuner with 1 319 sales, Quan­tum retailed 1 308 units, ETIOS 719 units and RAV4 pushed 708 units.

TSAM record­ed 4 732 units in the pas­sen­ger seg­ment.

The Group claimed a mar­ket share of 18.1%, and 4 781 units in the Light Com­mer­cial Vehi­cle (LCV) seg­ment with a com­pa­ra­ble mar­ket share of 39.2%.

“The buy­er trend favour­ing the ride height, inte­ri­or space, com­fort and style of SUVs at the expense of tra­di­tion­al pas­sen­ger cars unstop­pable.

It pleas­es us that the new-gen­er­a­tion RAV4 is pick­ing up where its pre­de­ces­sor left off,” said Ham­man.

Nation­al Asso­ci­a­tion of Auto­mo­bile Man­u­fac­tur­ers of South (Naam­sa) reports that the new pas­sen­ger car mar­ket has declined by 378 units.

“A total of 1.4 per­cent to 26 170 units com­pared to the 26 548 new cars sold in May last year,” said Naam­sa.

Naam­sa reports that the new pas­sen­ger car mar­ket declined by 378 units or 1.4% to 26 170 units com­pared to the 26 548 new cars sold in May.

The car rental industry’s con­tri­bu­tion account­ed for 7.9% of new car sales.

“This rock-sol­id rep­u­ta­tion rein­forces  Toy­ota in terms of qual­i­ty, reli­a­bil­i­ty and resale val­ue impor­tant in these test­ing times,” Calvyn said.

Naam­sa said out of the total 40 506  report­ed indus­try vehi­cle sales, an esti­mat­ed 35 506 units or 87.7% rep­re­sent­ed deal­er sales.

Again, 5.8 per­cent rep­re­sent­ed sales to vehi­cle rental indus­try, 3.6% to indus­try cor­po­rate fleets and 2.9% to the gov­ern­ment.

Naam­sa reports that the new pas­sen­ger car mar­ket declined by 378 units or 1.4% to 26 170 units com­pared to 26 548 new cars sold in May last year.

The car rental industry’s con­tri­bu­tion account­ed for 7.9% of new car sales.

Domes­tic sales of new LCVs at 12 197 units show a decline of 1 816 units or 13% from the 14 013 LCVs sold dur­ing the cor­re­spond­ing month last year.

On the pre­mi­um front, Lexus retailed 71 units, with the styl­ish UX gar­ner­ing the lion share of the sales (21).

Hino achieved a 20.3% mar­ket share in the MCV seg­ment, cour­tesy of a sales total of 138 units in May.

“We are tru­ly proud of our Deal­er Net­work and can only encour­age them to con­tin­ue cre­at­ing cus­tomer smiles and nev­er to be com­pla­cent. We express a big thank you to fleet own­ers and car rental com­pa­nies for their con­tin­ued sup­port and loy­al­ty,” says Ham­man.

 

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