A leading South African premier driver education company, MasterDrive has made an impassioned plea to corporate world to join hands in a fight against road fatalities owing to drunken driving.
MasterDrive Managing Director, Eugene Herbert said while a number of road safety activities take place within corporates as part of safety initiatives, these organisations have power to effect change.
“To encourage corporates to make road safety a priority in their workplace, MasterDrive will join the first six companies that contact us at their next safety day at no cost. We will show your employees what drink driving can do to your vision. The best way to learn is to grasp the consequences of your actions. Don’t learn this when is too late, join us to share this vital information,” said Herbert.
MasterDrive understands it is near impossible for a sober person to figure out how much alcohol reduces vision when drunk.
“We have imported ‘Alcohol Impairment Goggles’ for drivers to see when sober what happens after drinking. Sobering’ experience that many people struggle to accept,” said Herbert.
While 48 percent decline in road fatalities over the Easter period is commendable compared to the same period in 2018, Herbert said we cannot appreciate 807 drivers were arrested for drunken driving.
“Drink driving affects behaviour hehind the wheel. It affects your vision after a few drinks,” said Herbert.
He said MasterDrive has developed activities to change perceptions about many dangerous driving habits.
Herbert alluded to SkidMonster seat belt convincer to show drivers how big the effect of a minor impact is.
It shows drivers how it feels to lose control and how best to handle it.
“By enlightening people’s understanding of the effects that drink driving can have, you are investing in the safety of your workforce.
Corporates have the power to influence employees to make free time and bring them back to work on Monday,” added Herbert.
Follow us on Social Media