Santaco president Philip Taaibosch and Bridgestone South Africa CEO, Jacques Fourier. Pic supplied
Bridgestone South Africa has entered a strategic partnership with SA Taxi, a major subsidiary of Transaction Capital to improve road safety.
In terms of the deal Bridgestone will design tyres only for the Ses’fikile Toyota Quantum minis taxis including original auto equipment manufacturer requirements.
In a statement on Tuesday, Bridgestone South Africa CEO, Jacques Fourier said the launch of the new tyres designed for South African road conditions will offer taxi owners affordability and safety choice.
“This deal is specific to the Bridgestone 613V 195/R15C sized tyre. The new tyres will be known as the Bridgestone Taxi R15,” said Fourier.
Fourier said while South Africa is having one of the world’s poorest road safety records, nearly 20% of accidents involving tyre failure, we must do more to make sure the safety of the nation’s roads.
“The partnership is the first of its kind between a tyre manufacturer and the taxi industry. Through SA Taxi Rewards, an associated multi-faceted loyalty programme, operators will save R400 per tyre and earn rewards on parts, maintenance, and fuel,” said Fourier.
Tyres are available from Supa Quick outlets nationwide and the accredited SA Taxi Auto repair centre.
“Bridgestone Taxi R15 provides taxi owners with a cost-effective offering that not only delivers a smoother driving experience and safety,” said Fourier.
With poor quality tyres losing their thread faster, the Bridgestone Taxi R15 fulfils a role in the South African market.
Human factors attribute to 73% of road crashes, vehicle factors are at 14.1%, roads infrastructure and environment attribute to 12.3%.
Fatal road crashes because of tyres is 11.2 per cent. .
“We consume around R3 billion in fuel over a distance that equates to 25 000 trips to the moon and back per year, which results in over one million tyres being used and needing replacement each year.”
“Introducing the Taxi R15s will increase demand and sales for Bridgestone tyres. We will produce these tyres in South Africa to create much-needed jobs, boosting the economy through this contribution to the manufacturing business,” said Fourie.
The taxi industry transports 15 million South Africans daily across a fleet of 250 000 vehicles.
Communications Executive at SA Taxi, Maroba Maduma said the partnership aids taxi owners get access to a world-class tyre that is one of the safest in its class and affordable to buy.
“This deal between SA Taxi and Bridgestone will further allow us to stimulate an industry that important to the lifeblood of the country’s economy.
It is mandatory fit the vehicles we finance with a telemetry device that collects data on everything from trip duration and distance covered through to driver behaviour and braking events.
We recommend it for all vehicles insured by SA Taxi to have the device fitted.
“Combining this with the cost-effective Taxi R15s we can ensure the small businesses in our fleet operate more efficiently and in future will include notifying them when tyres are due for replacement.
“We will direct them to the closest fitment centre on their routes to speed up the process and minimise the impact on their operations,” added Maduma.Follow us on Social Media