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SA Taxi, Bridgestone partnership to improve road safety

San­ta­co pres­i­dent Philip Taai­bosch and Bridge­stone South Africa CEO, Jacques Fouri­er. Pic sup­plied

Bridge­stone South Africa has entered a strate­gic part­ner­ship with SA Taxi, a major sub­sidiary of Trans­ac­tion Cap­i­tal to improve road safe­ty.

In terms of the deal Bridge­stone will design tyres only for the Ses’fikile Toy­ota Quan­tum min­is taxis includ­ing orig­i­nal auto equip­ment man­u­fac­tur­er require­ments.

In a state­ment on Tues­day, Bridge­stone South Africa CEO, Jacques Fouri­er said the launch of the new tyres designed for South African road con­di­tions will offer taxi own­ers afford­abil­i­ty and safe­ty choice.

“This deal is spe­cif­ic to the Bridge­stone 613V 195/R15C sized tyre. The new tyres will be known as the Bridge­stone Taxi R15,” said Fouri­er.

Fouri­er said while South Africa is hav­ing one of the world’s poor­est road safe­ty records, near­ly 20% of acci­dents involv­ing tyre fail­ure, we must do more to make sure the safe­ty of the nation’s roads.

“The part­ner­ship is the first of its kind between a tyre man­u­fac­tur­er and the taxi indus­try. Through SA Taxi Rewards, an asso­ci­at­ed mul­ti-faceted loy­al­ty pro­gramme, oper­a­tors will save R400 per tyre and earn rewards on parts, main­te­nance, and fuel,” said Fouri­er.

Tyres are avail­able from Supa Quick out­lets nation­wide and the accred­it­ed SA Taxi Auto repair cen­tre.

“Bridge­stone Taxi R15 pro­vides taxi own­ers with a cost-effec­tive offer­ing that not only deliv­ers a smoother dri­ving expe­ri­ence and safe­ty,” said Fouri­er.

With poor qual­i­ty tyres los­ing their thread faster, the Bridge­stone Taxi R15 ful­fils a role in the South African mar­ket.

Human fac­tors attribute to 73% of road crash­es, vehi­cle fac­tors are at 14.1%, roads infra­struc­ture and envi­ron­ment attribute to 12.3%.

Fatal road crash­es because of tyres is 11.2 per cent.    .

“We con­sume around R3 bil­lion in fuel over a dis­tance that equates to 25 000 trips to the moon and back per year, which results in over one mil­lion tyres being used and need­ing replace­ment each year.”

“Intro­duc­ing the Taxi R15s will increase demand and sales for Bridge­stone tyres. We will pro­duce these tyres in South Africa to cre­ate much-need­ed jobs, boost­ing the econ­o­my through this con­tri­bu­tion to the man­u­fac­tur­ing busi­ness,” said Fourie.

The taxi indus­try trans­ports 15 mil­lion South Africans dai­ly across a fleet of 250 000 vehi­cles.

Com­mu­ni­ca­tions Exec­u­tive at SA Taxi, Maro­ba Mad­u­ma said the part­ner­ship aids taxi own­ers get access to a world-class tyre that is one of the safest in its class and afford­able to buy.

“This deal between SA Taxi and Bridge­stone will fur­ther allow us to stim­u­late an indus­try that impor­tant to the lifeblood of the country’s econ­o­my.

It is manda­to­ry fit the vehi­cles we finance with a teleme­try device that col­lects data on every­thing from trip dura­tion and dis­tance cov­ered through to dri­ver behav­iour and brak­ing events.

We rec­om­mend it for all vehi­cles insured by SA Taxi to have the device fit­ted.

“Com­bin­ing this with the cost-effec­tive Taxi R15s we can ensure the small busi­ness­es in our fleet oper­ate more effi­cient­ly and in future will include noti­fy­ing them when tyres are due for replace­ment.

“We will direct them to the clos­est fit­ment cen­tre on their routes to speed up the process and min­imise the impact on their oper­a­tions,” added Mad­u­ma.

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