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Shoprite Group prevents childhood stunting

Last updated on October 9, 2019

To pre­vent Stunt­ing impair­ment growth and devel­op­ment of chil­dren, Shoprite Group has pro­vid­ed nutri­tious meals to ear­ly child­hood devel­op­ment cen­tres.

In a state­ment on Tues­day the Group has announced that dur­ing its 2019 finan­cial year, Shoprite has pro­vid­ed 307 051 nutri­tious meals to ear­ly child­hood devel­op­ment cen­tres through­out the coun­try.

“We have part­nered with Grow Great to include on-pack mes­sag­ing on our Shoprite Rite­brand and Usave Ubrand pack­ag­ing for 18s and 30s eggs, an afford­able source of pro­tein and great for a baby’s growth from the age of six months,” the Group said.

The food retail­er has trained 172 ear­ly child­hood prac­ti­tion­ers and equipped them with edu­ca­tion­al resources, ben­e­fit­ing 4 415 chil­dren in 9 provinces.

“The impacts of stunt­ing are wide­spread. It affects brain devel­op­ment and stunt­ed chil­dren are, on aver­age, less like­ly to fin­ish school, have low­er earn­ing poten­tial and are more like­ly to live in pover­ty as adults,” said

The Group has announced an invest­ment in sev­er­al spe­cif­ic inter­ven­tions to pre­vent stunt­ing.

It said stunt­ing leaves one in four South African chil­dren under the age of five with life­long cog­ni­tive, edu­ca­tion­al and employ­ment chal­lenges.

The core of this invest­ment is in pro­grammes help­ing to improve nutri­tion and food secu­ri­ty.
In addi­tion, it trained 172 ear­ly child­hood prac­ti­tion­ers and equipped them with edu­ca­tion­al resources, ben­e­fit­ing 4 415 chil­dren in 9 provinces.

It part­nered with Grow Great to include on-pack mes­sag­ing on its Shoprite Rite­brand and Usave Ubrand pack­ag­ing for 18s and 30s eggs, as they are an afford­able source of pro­tein and great for a baby’s growth from the age of six months.

The Shoprite Group has announced invest­ment in sev­er­al spe­cif­ic inter­ven­tions to pre­vent child­hood stunt­ing which leaves one in four South African chil­dren under the age of five with life­long cog­ni­tive, edu­ca­tion­al and employ­ment chal­lenges.

Grow Great Cam­paign exec­u­tive direc­tor, Kopano Maba­so said his orga­ni­za­tion is work­ing towards achiev­ing zero stunt­ing in South Africa by 2030.

“The impacts of stunt­ing are wide­spread. It affects brain devel­op­ment and stunt­ed chil­dren are, on aver­age, less like­ly to fin­ish school, have low­er earn­ing poten­tial and are more like­ly to live in pover­ty as adult,” said Maba­so.

As the first 1 000 days of a child’s life is a oppor­tu­ni­ty to set up a foun­da­tion for children’s aca­d­e­m­ic suc­cess, health and gen­er­al well-being, Shoprite Group said it will con­tin­ue its fight against food inse­cu­ri­ty and stunt­ing, “the silent emer­gency” scourge.

The Group said its inter­ven­tion include infra­struc­ture upgrades of kitchens and san­i­ta­tion facil­i­ties at ear­ly devel­op­ment cen­tres to offer a safe and healthy envi­ron­ment.

“We are assist­ing prac­ti­tion­ers to reg­is­ter for and access an ear­ly child­hood devel­op­ment sub­sidy,” added the retail­er.

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