Due to the economic recession caused by the coronavirus, the local car market barely got out of trouble, but Toyota Hilux sales have reached the level before COVID-19.
Of the 9,435 vehicles sold by Toyota South Africa (TSAM) in September, a staggering 4,252 were equipped with the Hilux badge.
Although the total sales of TSAM in September decreased by 2,456 units compared to the same period last year, Hilux’s figures last month increased by 842 units compared to the same period in 2019.
Hiace taxi have an average market share of 97% in its market segments, with a total of 1,018 vehicles, while the legendary Land Cruiser 79 pickup has 261 models in stable operation.
As a result, TSAM continues to maintain a strong momentum in the light commercial vehicle (LCV) field, with 5,653 units sold in September, compared with a total of 5,360 units sold in the same month last year. Toyota has 3,429 passenger cars in total, and Fortuner, the leader in the SUV segment, once again topped the stable list with 911 units.
“September is a huge month for Toyota, considering the current market conditions. During the months of the hard lockdown period, new car sales have dropped to an unknown This field has caused great damage to consumers’ emotions. The determination shown by our distributors across the country made us feel very happy. They themselves passed the difficult period almost unscathed. Their hard work has achieved this as a result, we praised their resilience,” said TSAM Senior Vice President of Sales and Marketing Leon Theron.
It is worth mentioning that the outgoing Etios won a commendable 809, while the Corolla family’s cars retailed 539. Starlet announced that it ranked on the leaderboard with 178 units, while Land Cruiser Prado and GR Supra topped the list with 85 and 24 units respectively.
Toyota’s luxury car Lexus is also a good month, thanks to ES (14) and SUV UX (13), NX (17) and RX (10). In terms of trucks, Hino sold a total of 194 vehicles last month.
Sales of the Hino 300 series reached 105 vehicles (MCV market share was 16%), and Hino 500 series sales were 69 new trucks (HCV market share was 14%).
It is also worth mentioning that a total of 119,395 Toyota, Hino and Lexus models were repaired last month, and no less than 1.261 billion parts were provided to domestic dealers, and another 288,290 were shipped abroad.
Toyota Motor Corporation also commented that its global sales are recovering faster than expected-confirming that August sales have reached 90% of the year-on-year level. Locally, the South African Reserve Bank’s decision a few months ago to cut the main commercial loan interest rate to a 40-year low of 7% has also provided support to the market. This is part of its response to the economic consequences of the COVID-19 pandemic.
According to National Automobile Manufacturers Association of South Africa (NAAMSA), in recent months, the total domestic sales volume was 37,403, which continued to increase as the lock-in level decreased, but it was still 11,737 or 23.9% lower than the same period last year. . 49,140 units were sold in September last year.
NAAMSA said the lockdown restrictions on first-class cars have been relaxed this month, which has promoted the growth of business activities and the demand for new cars, which has also improved the business conditions of the South African manufacturing industry.
Theron concluded: “In the last quarter of 2020, we look forward to intensifying our efforts and mobilizing as many resources as possible, including all Toyota employees, to end the year at a high level.”