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Kia Sportage wins ‘Family Car’ at the 2024 Awards

The Kia Sportage has won the ‘Family Car’ category of the 2024 Consumer Awards, making it the first Korean product to ever win an award in the competition.

The Sportage, which was the only diesel-powered finalist in its category, received the highest individual score (81.9%) among all of this year’s finalists.

Gary Scott, CEO of Kia South Africa, commented, “This latest award win proves that Sportage is not only the ultimate urban SUV, but that its unbeatable value proposition in a highly competitive segment is relevant to consumers today. Sportage truly is the best family car on the market today.”

The fifth-generation Kia Sportage was introduced to the South African market in September 2022 and was well-received by fans and critics.

It offers a feature-rich package and punchy performance courtesy of Kia’s acclaimed 1.6-litre turbocharged GDI engine. The range was further expanded in May 2023 with the addition of an equally punchy yet frugal 1.6-litre turbodiesel powerplant, further cementing Sportage’s unique positioning in its segment.

In November 2023, the Sportage was further refined with the addition of Advanced Driver Assistance Systems (ADAS) such as Lane Follow Assist, Lane Keeping Assist, and Forward Collision-Avoidance Assist, making the Sportage proposition even more compelling.

The Sportage also won Car Magazine’s prestigious “2024 Best Buy Award” in the Midsize SUV category and closed off the year with TopGear#

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