Shoprite Group continue subsidising deli items

The South African supermarket  giant and leader in low-priced goods put more than R330 million in consumer pockets in one month

In October 2020, Shoprite and Checkers, which established themselves as the low-cost market leaders in South Africa, saved R333 million

Following the  launch the Shoprite and Checkers Xtra Saving rewards programme, joined by ten million customers to receive money, savings, and other benefits, Checkers returned more than R1 billion to consumers’ pockets.

Besides, the group has subsidised over 150 million R5 delis since 2017 and sold 63 million loaves of bread for R4.99 in the last fiscal year to make sure that someone with an R5 in their pocket can buy the food.

Deli is ready-to-eat products including cold meat, cheese slices, sandwiches, loaves of bread, and salads.

The Group introduced the R5 meals to make sure customers could get hot items from the Shoprite deli for R5 or less.

The group subsidises its 600-gram toast, which has remained at R 4.99 since April 2016, when the retailer first started subsidising its bread.

“We add the instant savings offered by the Xtra Savings Programme to the low prices that Shoprite Group offers to its customers every day.

This is in line with its long-term strategy of offering affordable products, reflecting in the continued growth of market share during the coronavirus pandemic, when customers are under unprecedented financial stress, “the group said.

The group’s size and operational efficiency critical to its cost-effective leadership strategy and its ability to maintain its competitive position in terms of affordability.

It will continue to innovate to bring customers the lowest prices.

“This includes the introduction of the Usave eKasi mobile truck to make sure customers have access to groceries in hard-to-reach areas, and virtual shopping vouchers to families, employees, and friends have access to groceries.

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