Suzuki Auto SA achieves strong Q3 sales with 4,478 new vehicles sold, securing third position

Suzuki Auto South Africa is celebrating a successful third quarter, with an impressive 4,478 new passenger and commercial vehicles sold.

These sales figures have secured Suzuki a solid position in the market, claiming 14.14% of the passenger vehicle market and 9.73% of the total vehicle market, placing them firmly in third place in both rankings.

What makes this achievement even more remarkable is that Suzuki managed to maintain its market share despite a decline in sales and consumer confidence.

Henno Havenga, General Manager of Auto Sales and Marketing at Suzuki Auto South Africa, explains that while other vehicle brands and the market as a whole have slipped back, Suzuki has held steady.

This is particularly noteworthy considering the challenging economic climate, with increasing living costs, rising fuel prices, and a general feeling of uncertainty and pessimism among consumers.

In a market where buyers are feeling the pinch, they become more cautious about purchasing a new vehicle.

When they do decide to buy, they are more discerning about the type of vehicle and the value they receive.

However, Suzuki’s ability to maintain its sales momentum is a testament to the quality of its products and its market strategy.

With a wide range of vehicles, from the fuel-efficient Celerio to the luxurious Grand Vitara Hybrid, Suzuki offers affordable, efficient, safe, and luxurious options for buyers in various market segments.

Suzuki has remained committed to its policy of equipping even the most affordable S-Presso with Electronic Stability Control and two airbags.

This ensures that every buyer feels they are getting a high-quality car, regardless of their budget.

Suzuki continues to expand its lineup, adding the Grand Vitara, Fronx, Eeco, and XL6 in 2023, as well as upgrading other models.

This means that South African motorists have an abundance of choices when it comes to finding their perfect Suzuki vehicle.

Suzuki’s success in the third quarter is a clear indication of the brand’s popularity and the trust that consumers have in its products.

Despite the challenges faced by the industry, Suzuki remains a top contender in the South African auto market.