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The most sought-after Hilux outperformed local TSAM car sales

With the enviable 3,610 units, the Toyota Hilux again outpaced  Toyota South Africa Motors (TSAM)’s local sales. The dual cabin configuration with 1,850 sales remains the number one customer, while the single-cabin and double-cabin versions account for 1,071 and 689 of Hilux’s total sales, respectively.

Total TSAM light vehicle sales continued to shine in 4,853 segments, thanks in part to sales of the 1000 HiAce and 125 Land Cruiser 79, and dozens of sales of Quantum and Dyna.

On the passenger front, Fortuner is leading the Toyota SUV raid with 733 dealers, while Etios and Corolla Quest report sales of 415 and 370, respectively.

The front of the truck shows the tough performance of the Hino 300 series with 204 units in the medium segment, while the 500 series has 86 sales in the heavy vehicle category.

TSAM senior vice president of sales and marketing, Leon Theron, said the company’s marketing strategy was not limited to leadership in new vehicle sales.

Theron praised local dealerships for Toyota, Hino, and Lexus for servicing 107,636 vehicles and selling at least 1,182 million local auto parts while shipping another 275,000 units beyond our borders. TSAM’s total sales of 7,743 out of 33,515 represent a commendable market share of 23.1%.

“Rather than just focusing on sales each month, we are also interested in how we can continue to build trust in the Toyota, Lexus and Hino brands as this builds a sustainable business where sales can continue.

The company’s global sales and production volumes have recovered up to 90% of their July data from last year – after COVID-19 in both retail and manufacturing,” said Theron.

Toyota Motor Corporation, TSAM parent company, and other Toyota subsidiaries expect global sales to fall by around 15% between July and September, about 5% between October and December, and around 5% from January to March 2021.

The South African National Automobile Manufacturers Association (NAAMSA) noted that demand for added vehicles slightly rose compared to the previous two months as South Africa’s lockdown curbs fell to Level 2 last month.

The association noted that the market for new vehicles expects to remain low for the rest of the year for the uncertainty economic impact of the coronavirus and the need for consumers and businesses to adapt to short-term budget pressures.


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