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Thinking out of the box to Minimize MINI Cooper SE

The MINI STRIP was built in conjunction with Paul Smith by stripping a MINI Cooper SE down to its bare bones in order to create a new, smaller vehicle.

The MINI STRIP had its premiere in London on August 12, 2021.

Since their collaboration in November 2020, these two British firms have exchanged innovative insights into sustainable design.

MINI’s STRIP focuses on the sustainability of the automotive industry using a novel approach.

Inspired by a sustainable approach to automotive design, the car displays clever concepts that follow the theme of ‘simplicity, transparency, sustainability.

The process began by completely dismantling a three-door MINI Cooper SE and reducing it to its structural bare-bones, as the name implies.

“Only those features that the designer considered necessary were then defined, implemented, and put in place, with sustainability taking precedence.

The MINI STRIP demonstrates that MINI and Paul Smith have the same ambitious way of thinking about the future in terms of innovation and design-and that by working together, we can do more. With his non-automotive and thus new perspective, Paul asked questions right at the beginning of the design process. We’re thrilled to have worked together to create such a strong character statement, “explains Oliver Heilmer, Head of MINI Design.

Heilmer believes that an outside perspective is a valuable source of inspiration.

As a brand, MINI has always been open to views from beyond its sphere of influence, as they help sharpen its appreciation of itself and of how it approaches challenges.

An avid cyclist, book lover, and other interests Paul provided a fresh new incentive to think beyond the obvious.

“I’m ecstatic to have the chance to reimagine the legendary MINI.” I know and adore the current car, but by honouring the past while looking to the future, we’ve produced something truly unique, “Paul explained.

When it comes to the design of the MINI, Paul considers himself fortunate that the MINI team gave him the confidence and flexibility to think outside the box.

The collaboration enabled a simple, high-class yet unique design to use the concept of maximum reduction.

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