Despite the devastating impact of the COVID-19 pandemic, wreaking havoc on the global economy, Volkswagen’s market share in South Africa is 21.5% higher than last year, according to Volkswagen South Africa.
In the first 10 months of 2020, Volkswagen Passenger cars sold 42,354 cars in the local market.
The automaker said the passenger car market was down 33.3% year-on-year, Volkswagen showing a 29% decline in sales year-on-year, adding that brand’s passenger market share increased by 1%. 1% to 21.5% compared to 20.4% in October 2019.
In a statement on Friday, Mike Glendenning, Head of Sales and Marketing at Volkswagen South Africa Group (VWSA), said the carmaker has done well in the export market in October despite the effects of the pandemic.
According to Glendinning, the Uitenhage factory has so far exported 68,232 locally produced Polos, adding that Volkswagen shipped 10,576 cars for the export market in October.
Glendinning said Volkswagen’s Uitenhage plant experienced strong exports in the first ten months of 2020, despite the impact of the Level 5 lockdown that halted production.
“Volkswagen SA continues to make positive returns to the local car market following the impact of the Stage 5 lockdown earlier this year.
While we won’t see a repeat of our record volume in 2019, we are seeing year-over-year volume growth thanks to the convincing performance of our dealer network,” said Glendinning.
“Though our export numbers are lower than in the previous years, this performance is testament to the commitment and perseverance of VWSA and each of its employees,” said, Acting Production Director, Bernd Schaberg.
“We have recovered from a low point of zero exports in April to a steady performance in the months that followed.
Our priority for the rest of 2020 is to continue building on this growth by manufacturing quality vehicles–in the safest way possible for our employees,” said Schaberg.
“As a brand, we want to finish 2020 strong. Later this month, we will launch the newest derivative in the T SUV range, the T-Roc. Sales of one of South Africa’s most powerful double-cab bakkies, the Amarok 190kW, will start this month,” added Glendinning.