In an exciting development for the global music and entertainment landscape, Trace and MediaCo Holding Inc. have forged a powerful strategic partnership at the highly anticipated Trace Awards & Summit in Zanzibar.
This alliance unites Trace, a prominent media brand championing Afro-Urban music, with MediaCo Holding Inc., the powerhouse behind renowned brands such as HOT 97 and WBLS.
Together, they aim to elevate Hip Hop, R&B, and Afro-Urban culture on a global scale.
This partnership is poised to unlock a wealth of new content and distribution opportunities, bringing fans closer than ever to their favourite artists and cultural expressions.
Fans can look forward to the launch of exciting new TV channels dedicated to Hip Hop, R&B, and Afro-Urban culture, alongside the co-production and distribution of exclusive content on popular digital and streaming platforms.
Trace is known for its dynamic multimedia and digital platform that celebrates Afro-Urban music and cultures, empowering youth and artists worldwide.
With a reach of 350 million fans across 190 countries, Trace connects with audiences through various entertainment and empowerment channels.
Meanwhile, MediaCo Holding, Inc. (NASDAQ: MDIA) is devoted to diversity, catering to multicultural audiences through its extensive array of media offerings.
As a leader in entertainment and news, MediaCo attracts over 35 million unique visitors each month, delivering a rich mix of free and ad-supported streaming alongside terrestrial content across major media platforms.
One of the most thrilling highlights of this collaboration is the expansion of the iconic HOT 97 Summer Jam to a global audience, along with the co-hosting of the Annual Trace Awards to recognise excellence within the industry.
In a statement on Monday, Trace CEO, Olivier Laouchez expressed his enthusiasm about the partnership, declaring, “This is a historic moment for Hip Hop, R&B, and Afro-Urban culture.
By joining forces, we are creating a unified platform that will elevate our music, culture, and community to new heights.”
MediaCo President Kudjo Sogadzi echoed this sentiment, stating, “Hip Hop has shaped global culture for over 50 years, and our partnership with Trace creates an unparalleled platform to expand the reach of our legendary brands and empower a new generation of artists and creators.”
This partnership marks a significant milestone in the evolution of Hip Hop and Afro-Urban culture, promising enhanced connections, increased opportunities, and an unstoppable global movement.
Fans are encouraged to stay connected with Trace and MediaCo Holding Inc. through their respective platforms, including the free Trace+ app and MediaCo’s diverse range of digital, television, and radio offerings.
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