South African Diesel Drivers Eye Hybrids as Volvo Touts Electrification Surge

JOHANNESBURG — Volvo Car South Africa (VCSA) reported rising demand for plug-in hybrids and electric vehicles (EVs) among diesel owners seeking efficient alternatives ,with 60% of surveyed diesel drivers considering hybrid adoption within five years, according to company data released on Tuesday.

A poll of 6,700 South African motorists, including 725 diesel users, revealed hybrids as the preferred transitional option, blending torque and long-range capability with lower running costs. Volvo’s XC60 Recharge plug-in hybrid—delivering 340 kW and 709 N.m of torque at 1.6 liters per 100 km fuel efficiency—exemplifies the shift, offering up to 82 km of electric-only driving from its 19 kWh battery.

Hybrid Momentum
“Diesel drivers prioritise flexibility and power without compromise, which hybrids provide,” VCSA Managing Director Grant Locke said, noting over half of diesel owners plan vehicle purchases within 12 months.

The XC90 Recharge and other models aim to ease concerns about total ownership costs, with Volvo emphasising battery reliability and maintenance savings.

EV Curiosity Builds
Thirty-eight percent of diesel users expressed interest in fully electric options, drawn by environmental benefits and advancing technology. Volvo’s EX90 SUV—boasting a 600 km range—and the 2026-bound ES90 sedan, promising 700 km per charge and 300 km replenished in 10 minutes, target range anxiety.

The automaker is expanding charging support, including home wallbox installations and public network access.

Locke highlighted the EX30 Cross Country EV as evidence of a “seamless transition” to electrification, though diesel remains entrenched for long-haul logistics