Shoprite renews low-price promise to SA amid economic challenges

Shoprite, one of South Africa’s leading retailers, is standing firm in its commitment to providing essential goods and services at the lowest prices, despite economic uncertainty.
The supermarket chains says a promise, first made 45 years ago, is still the cornerstone of its business.
According to Ilze Bylos, Shoprite Group Chief Marketing Officer, the company’s dedication to affordability has never wavered, even in the face of challenges.
From keeping the price of a 600g loaf of brown bread at R5 since 2016, to offering subsidized deli meals and sanitary pads, Shoprite is ensuring access for those who need it most.
In addition to its in-store initiatives, Shoprite is also making a difference in the community through programmes like the Mobile Soup Kitchens and community food gardens.
By continuously adapting to consumer needs and offering promotions like combo deals on staple items, Shoprite is living up to its promise of providing the lowest prices possible.
The Xtra Savings rewards programme has helped customers collectively save over R16 billion in the last financial year, demonstrating Shoprite’s commitment to making every rand go further.
“In times of crisis, the retailer is quick to respond with support, showing its dedication to South Africa and its people,” said Bylos.
With its unwavering dedication to affordability, Shoprite said it continues to be a trusted retailer in South Africa.
“By reaffirming our 45-year promise, we remains a beacon of hope for the country. When a promise is as important as the people you make it to, you keep it,” added Bylos.