Volkswagen has joined forces with South African soccer icon Lucas Radebe to champion social transformation and uplift the youth of Mzasi.
In his role as a brand ambassador for the VW Train 4 Life program, Radebe is set to guide young female leaders, combining football with essential life skills education.
Expressing his zeal for this endeavor, Radebe remarked, “Youth empowerment is close to my heart. We are nurturing resilient, self-assured future athletes who have the potential to profoundly influence their communities.”
The VW Train 4 Life initiative is dedicated to nurturing talent and encouraging personal development among young girls, reflecting Radebe’s own principles.
Bridget Harpur, Volkswagen’s Head of Marketing, warmly welcomed Radebe into the Volkswagen family, underscoring the synergy between his values and the brand’s mission.
“We are thrilled to have Lucas with us. His qualities of leadership, resilience, empowerment, and service align seamlessly with our objective of supporting communities beyond mobility,” said Harpur.
Radebe’s receipt of a Volkswagen Tiguan marks the inception of a journey poised to ignite change and inspire excellence.
This collaboration stands as a testament to Volkswagen’s unwavering commitment to empowering the youth of South Africa, crafting opportunities that resonate with significant impact.
Through this alliance, Volkswagen and Lucas Radebe are steering towards a more promising future for South Africa’s youth, equipping them to emerge as assured leaders and transformative agents within their communities.
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